Everything in Perfect Focus


Interview with Alexis, Owner & Chief Artistic Officer of f22 Video Solutions


Alexis Doty of f22 Video Solutions



Why you, there are tons of video companies out there, why should I pick you?

  • We want to help you help others.
  • Women helping women entrepreneurs succeed and be seen.
  • We’re funny.
  • We make it easier.
  • We make it possible.
  • We make it affordable.
  • We want you to get to know us.
  • We like people.
  • We have a kind-natured, nurturing, creative culture.
  • We have personal and business values that shape how we treat others.
  • We bring out your true focus.
  • We have a unique talent to portray emotion and passion visually.
  • We love what we do and we do it well.
  • We like to see others succeed and achieve greatness


How long have you been doing video?

I have been making videos since 1987 when I started volunteering at our local cable television channel. From the very beginning I knew the best way to succeed was to learn everything about industry from video and photography, to coaching and product management.  After a 9 year break doing only studio camera, I am thrilled to now be able to incorporate all of my skills together under one roof.  It is good to be back creating art and helping solve my client’s visual needs.




Why are you passionate about what you do?

I love creating videos; I love learning about chocolate fountains one day and mental math another and then have an entire day at a cat clinic. Honestly, during some down economies I pondered what else would l like to do with my days and I could not think of anything else I’d rather be doing with my days than making videos.


What if you haven’t worked with people in my field?

The basic model to create a video exists no matter what the subject or who the client. There is always pre-production, the shoot, and post production. The shoot changes depending on whether you’re a hair salon or a real estate company.  But the principles are the same, all involve a camera, lighting, audio and a subject. We have worked with many clients, many different types of videos, training, blogs, welcome, TED talks, and commercials.  Each unique project will get the same amount off attention to ensure that you get the perfect visual solution for you or your company.


What results can i expect?

I care about your results, I don’t want to rush the process of Planning, Shooting and Editing. I want you to know that I will take the time to learn your personal and business goals and guide you through a process that ensures a reliable and authentic video platform for your voice to be heard.  What you stand for will resonate through this video.  Once our project is over and you initiate your plan to share the video on your website or social media, I will be committed to helping your company retrieve the outcome it deserves.  We will revisit your initial goal for the video and focus on the big question – What do you want clients to do after they watch your video?  Let us help you guide them towards the next steps with your company.  Now is your time to grow.


How long from start to finish does it take to make a video?

This depends on the size and complexity of your video needs.  Videos can range from one minute in length with no graphic content which could be turned around in a couple of days, to an hour long (or more) documentary on a subject that would need custom animations, actors, and multiple shoot locations, taking up to a few months to complete.  I am here to help you find what fits your investment and time constraints.


Can I contact some of your clients?

Sure!  I would be happy to provide you a contact list from past clients, would that be helpful for you?  Thank you for asking!


Can I see your work with past clients?

Yes, we have many examples of our work available for review on our website.  Check out our portfolio or visit the youtube channel to see our most recent clients’ videos.  Videos that may be unlisted are available upon request.


How quickly can I expect to see results?

After the shoot is complete, it is extremely important to keep the communication between us open.  I will want to be sure to give you the results you are expecting as soon as possible.  With that comes a few necessary opportunities to speak directly with you about what to expect during this process, take care of any outstanding questions, and guide you through review and feedback.  If we keep the communication flowing, the results will be available in a timely manner.  


Alexis, based on everything I’ve read and seen about you, I know you’re the one I want to help me on the project. What are my options for getting started with you?

Excellent!  A great first step is to fill out this brief questionnaire.  It will help me understand what you are looking for and give me the opportunity to prepare for our first pre-production phone call.  In it, we will discuss your vision, develop your ideas, and prepare an organized plan of action.  Our goal is to make sure this process is as smooth as possible for our clients.  To read a little more about the Pre-Production process, please click here.


Ok, I’m ready to do this, we are ready to go to the next level but how much money is this going to cost?

There are so many possibilities for video content these days, training, blogs, free offers, website welcomes, day in the life, video testimonials, highlights on new services or products, documentaries, commercials – Video is just the tool to help you achieve your business goals.  The price is determined by the complexity of the actual work and creative direction that goes into making the video.  Since there are so very many options available to you, we won’t know how much until we’ve had a chance to speak with you about your needs.  First and foremost though, we want to help you decide if video is the best tool for the the results you are seeking.  At the end of the day, my goals is to help you find the most effective way to reach your customers.  


I’m ready to do this for myself, but I have a couple of additional questions. Can I call you?

I’d be glad to answer any further questions you have. Please give me a call or contact me here.


Find out more about Alexis



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